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Campaign Slogan/Logo Concept
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The tag line, "Keep It In Camden," is for a "Shop Local" campaign sponsored by the Camden County Chamber of Commerce. I came up with the slogan, which I thought would be great because of the acronym "KIIC," (e. g., "'KIIC'-Start the Economy!" "'KIIC'-Off the Holiday Season!") and the local newspaper drew the graphic. I also brought in the idea of using a picture of a woman kicking up her heels. The Chamber and local merchants are very excited about this campaign, and are spreading the word via press releases, newsletters, stickers distributed to businesses, and billboards. It's also been featured in radio & TV ads.
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